Logo
Search
Home
Articles
Login
Sign Up

A free weekly newsletter that makes Connected TV easy. We break down the tech, tactics, and trends behind modern TV advertising in clear, practical terms.

Articles

Inside the Signal: How a “TV Impression” Becomes Data

Jan 13, 2026

•

4 min read

Inside the Signal: How a “TV Impression” Becomes Data

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

Jan 6, 2026

•

4 min read

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

The Performance Pivot: Moving Conversations from CPM to CPA

Dec 23, 2025

•

3 min read

The Performance Pivot: Moving Conversations from CPM to CPA

The price gap between Social and Streaming has closed. Here is how to turn that parity into profit.

Agency Playbook

The Conversion Loop: Turning CTV Viewers into Buyers

Dec 9, 2025

•

4 min read

The Conversion Loop: Turning CTV Viewers into Buyers

Streaming creates the demand. Here is how to structure the retargeting architecture to capture it.

Inside the Stack

The Hidden Role OEMs Play in CTV Advertising

Nov 20, 2025

•

6 min read

The Hidden Role OEMs Play in CTV Advertising

Agency Playbook

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Nov 20, 2025

•

5 min read

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Load more

CTV Easy

A weekly newsletter that makes Connected TV easy — breaking down the tech, tactics, and trends behind modern TV advertising in clear, practical terms.

© 2026 CTV Easy.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv