A free weekly newsletter that makes Connected TV easy — breaking down the tech, tactics, and trends behind modern TV advertising in clear, practical terms.

Articles

Inside the Stack

Nov 20, 2025

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6 min read

The Hidden Role OEMs Play in CTV Advertising

Agency Playbook

Nov 20, 2025

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5 min read

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Measure What Matters

Nov 20, 2025

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6 min read

Which Metrics Actually Prove CTV ROI?

Agency Playbook

Nov 20, 2025

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4 min read

One Channel, Three Pitches: Positioning CTV for Different Client Goals

Ad Playbook

Nov 20, 2025

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5 min read

Avoiding the Top 5 Mistakes in CTV Advertising

Start Here

Nov 20, 2025

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5 min read

How Ads Actually Get to Your Smart TV

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