A free weekly newsletter that makes Connected TV easy. We break down the tech, tactics, and trends behind modern TV advertising in clear, practical terms.

Articles

Feb 18, 2026

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3 min read

The First Number Everyone Panics About in CTV

Agency Playbook

Feb 11, 2026

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3 min read

Selling CTV Without Overpromising Performance

Inside the Stack

Feb 4, 2026

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4 min read

Why Frequency Feels Broken in CTV (and Why It’s Not)

Inside the Stack

Jan 27, 2026

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4 min read

The Quiet Middleman: Why Measurement Companies Matter More Than DSPs in CTV

Inside the Stack

Jan 13, 2026

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4 min read

Inside the Signal: How a “TV Impression” Becomes Data

Inside the Stack

Jan 6, 2026

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4 min read

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

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